Do you need content for your website, blog or digital marketing?
With so much competition around, brands are now having to fight hard to be seen. Posting content which is beneficial to your audience is a powerful new way to engage with your customers across multiple platforms. I write textual content for websites, blog articles, news features and marketing purposes. With experience in Search Engine Optimisation and expertise in Social Media Marketing, I am able to write in a way that compliments your SEO/SMM strategy. The content contains researched keywords/phrases, back linking and social media shareability in order to maximise exposure.
That’s pretty much the Holy Grail as far as internet marketing is concerned. You can’t expect people to listen, if you don’t have a good story to tell.
Types of content which I produce and curate include:
- Text on website pages
- Blog articles/posts
- Social media posts
- Viral articles
- News features
Well written articles which benefit the audience are more likely to be shared on social media and generate organic search engine traffic to your blog or website. If your website is half empty then you can’t expect Google to favour it over a competitor’s website with more or better written content.
The website article example
Here’s an example of how good copy can help build traffic to your website. A cafe in London adds a blog article to their website, titled “How dog friendly are London cafes?”. They then write about the rise of dog friendly establishments in London and why they believe it’s important that dog friendly cafes like theirs exists.
In the above example, the article directly benefits the cafe’s search engine optimisation on their website, because when somebody then Googles ‘dog friendly cafes in London’ this article will likely be returned in the search results. The person searching then clicks on the article and a new visitor is directed to the website. The visitor is potentially a new customer as they were searching for something quite specific and the related article which was returned is relevant to this. If the cafe hadn’t had the article written and added to the website then they may have missed the opportunity to attract this target market.
My copywriting services can also be tied in with the social media marketing and website support services which I provide. So if you’re looking for someone who can not only write your content but also add it to your platforms and make sure it gets found, then I’m your man.
Has it been a while since you updated your website with fresh content? Get in touch to find out how effective writing can directly benefit your business.