Hardly getting enough likes, follows or shares to make social media worthwhile?With access to over a billion daily users, social media marketing has become a powerful way to increase leads, get exposure to your target market and gain insight into how your customers tick. Choosing the most suitable social media platform and relevant content strategy is the essential first step on the road to social success.
Each platform is specific to what you want to achieve:
- Blogs to promote content and gain website traffic
- Facebook to foster a community
- Instagram to build a brand visually and tell a story
- Snapchat to Vlog and take your audience behind the scenes
- Twitter to chat with your audience
- YouTube as your own TV station
I use a strong social strategy which combines two forms of social media marketing to ensure long-lasting success. Earned Media which is known as online word of mouth and Paid Media which is spending money to reach your audience socially via ads, reviews or social influencers. The aim of your social media efforts should be to create value for your audience.
“Nobody reads ads. People read what interests them. Sometimes it’s an ad.”
Here’s an example of when your social media efforts go to waste. You post “A 10% discount on all products this month!” with a link to your website on your Facebook Page and expect the sales to come flooding in. However in reality you only make a few sales, nobody shares the post and generally it only gets a few likes from existing customers. Not the hype you expected from social media, right?
Your promotion would have been drastically more effective if it was subtly added to something of real value and interest to your audience. A good example would be a post saying “5 top tips to improve (here you could add something relevant to your audience and industry)”, linking to a relevant and interesting article on your website. At the end of the article you would add the discount off your products. Packaging your promotion in this way is less interruptive and let’s face it, less annoying for your audience to see in their newsfeed. You’re drawing in their attention through the catchy title and adding value through providing genuinely interesting free content. The’re also more likely to share an article like this to their friends, creating a snowball effect for the promotion. You’ve probably clicked on something like this and not noticed it was marketing, I know I have.
As your social media following increases over time, this sends an important social signal to search engines which recognise this as a sign of trust and in turn improve the ranking of your business on the search engine results page.
When I manage your social media marketing for you, I implement the following steps:
- Understanding your goals
- Target market and competitor research
- Creating a goal driven strategy
- Maintaining brand consistency across website and social media platforms
- Use powerful tools for gaining real likes, follows, comments and shares
- Relevant content creation and curating
- Measurement of success
- Continual improvement over time
So if you’re ready to get more likes, followers and shares throughout your social media then get in touch. When done professionally, social media marketing is more effective and has a better return on investment than any other form of marketing.