CXO had launched quite a few issues of their magazine and it was really kicking off, so they wanted to migrate their website from Squarespace to a bespoke WordPress site with a fresh new design provided by the Future Strategy Club. Our goal was to create a site that offered a seamless user experience where visitors could easily consume and discover relevant content. At the same time, we wanted to empower content editors to be able to build and update pages and articles quickly and efficiently every time a new magazine issue was published.
To achieve these goals, we designed a flexible modular system that allows content editors to build unique pages with custom content types such as articles, videos, podcasts, issues, authors, and more from directly within the backend. With this dynamic set-up, content editors can easily handpick the articles, videos, or podcasts they want to display in each module or select categories of content for modules to pull in relevant content automatically. This approach significantly reduced the time required to set up new pages and publish new issues or topics.
One of the key features of the CXO WordPress site is the keyword search functionality that allows visitors to quickly find what they are looking for. We also added a taxonomy which included topics, subtopics, industries and tags that enable visitors to click and find similar content easily. The site includes various multimedia elements such as embedded Soundcloud podcasts, Vimeo videos, moving GIF images, and author/contributor pages that showcase their published content.
Although not visible on the frontend, I am proud of the site's modular system of flexible 'blocks.' Content editors have the ability now to add, remove, reorder, and customize blocks precisely to create pages filled with rich content while still adhering to the brand and design guidelines.