Ink Advertising

A brand-oriented and sales-driven WordPress website for the world's largest travel media company.
About

Developing Ink Global's advertising agency website

My client Ink Global had designed a website for their Advertising Agency and as their Development Partner I turned it into a WordPress website.
Stats
Client
Ink Global
Timeline
4 weeks
Year
September 2023
Goal

To create a new WordPress website which meets the needs of the sales team

Ink Global is a travel media company made up of creative, publishing and advertising teams around the world. After building two sites for them, they approached me with an idea to split their main website into three separate sites, each with its own creative direction to suit these separate arms of the company, and I was more than happy to help.

Ink Advertising is the sales side and I was tasked to work alongside key stakeholders, to take the designs from AdobeXD and build them into a bespoke WordPress website.

Result

A sales focussed WordPress website which converts visitors

The resulting WordPress website is uniquely brand oriented, not following Ink Global's usual black and red theme. The website features lots of client testimonials, logo carousels and calls-to- action. There is also a cool, interactive map to display stats in a more visually appealing way.

There are case studies to show case more information about the various ways in which Ink Advertising help their customers, as well as interactive statistics grids and content presented in a really clean and straightforward manner.

The resulting site is straightforward, consistent and functional, helping the client to attract and convert new customers without having to make compromises in order to please other stakeholders from around the company.

Client’s feedback

We discovered Lewis as a result of a rigorous search for a new website designer during lockdown and... what a find! Lewis’ work speaks for itself. He has created a visually stunning, world-class website for our business which not only captures our ‘look and feel’ brilliantly but also contains a wealth of information that can easily be accessed by the user. Lewis is a delight to work with - another essential requirement for us. Since launching the website in 2020, it has played a major role in driving new business and achieving sustained growth. It has also been helpful to have Lewis host and provide ad hoc support which he does with diligence and professionalism.

Paul Hattam
Director at The Physios
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