Ink Advertising

A brand-oriented and sales-driven WordPress website for the world's largest travel media company.
About

Developing Ink Global's advertising agency website

My client Ink Global had designed a website for their Advertising Agency and as their Development Partner I turned it into a WordPress website.
Stats
Client
Ink Global
Timeline
4 weeks
Year
2023
Goal

To create a new WordPress website which meets the needs of the sales team

Ink Global is a travel media company made up of creative, publishing and advertising teams around the world. After building two sites for them, they approached me with an idea to split their main website into three separate sites, each with its own creative direction to suit these separate arms of the company, and I was more than happy to help.

Ink Advertising is the sales side and I was tasked to work alongside key stakeholders, to take the designs from AdobeXD and build them into a bespoke WordPress website.

Result

A sales focussed WordPress website which converts visitors

The resulting WordPress website is uniquely brand oriented, not following Ink Global's usual black and red theme. The website features lots of client testimonials, logo carousels and calls-to- action. There is also a cool, interactive map to display stats in a more visually appealing way.

There are case studies to show case more information about the various ways in which Ink Advertising help their customers, as well as interactive statistics grids and content presented in a really clean and straightforward manner.

The resulting site is straightforward, consistent and functional, helping the client to attract and convert new customers without having to make compromises in order to please other stakeholders from around the company.

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