Auditing and improvements for WordPress websites
Your website, in my opinion, is the most crucial marketing tool that you have and all too often businesses would like it to perform better but don't know where to start. The website should be helping you to achieve your business goals, provide a positive user experience to visitors and position the brand in the best light possible.
Performing a website audit is a comprehensive process of evaluating various elements that contribute to a website's overall visibility, performance, and usability. An audit helps identify issues that could be affecting a site's user experience and performance, providing a roadmap for necessary improvements.
Below are the steps for conducting a thorough website audit and generating a list of recommended actions.
- Website crawl: Use website crawling tools to identify broken links, error pages, and duplicate content.
- Mobile responsiveness: Check how the website appears and functions on mobile devices.
- Loading speed: Use tools like Google PageSpeed Insights to test the site's loading speed.
- Real user testing: I navigate around the issue like a normal visitor and look for potential issues.
User Experience (UX)
- Navigation: Assess how easy it is for visitors to navigate through the site.
- Call to action (CTA): Make sure that CTAs are clear, compelling, and easy to find.
- Visual elements: Evaluate the consistency and effectiveness of visual elements like images, colours, and fonts.
- Identify Competitors: List key competitors in your industry or niche.
- Evaluate Strengths and Weaknesses: Assess their websites focusing on areas where you can gain a competitive edge.
- Prioritise issues: Rank the identified issues based on their severity and impact.
- Actionable steps: For each issue, provide a clear, actionable recommendation for improvement.
- Timeline: Include a timeline for when each action should be completed.