Mar 2024

Google Analytics GA4 - What, Why, How?

GA4 Google Analytics for WordPress explained

Analytics tools play a pivotal role in providing invaluable insights into user behavior, conversion rates, and overall website optimization. One such tool must have already heard of is Google Analytics GA4. In this article, we will explore the features and benefits of GA4, and how it is revolutionizing the way businesses measure and analyze website data. If you're wonderting what the difference is between your old Analytics and the new GA4.... for most users not that much.

A Brief Overview of GA4 Google Analytics:

GA4 Google Analytics is the latest iteration of Google's analytics platform. It builds upon the foundation laid by its predecessor, Universal Analytics (UA), while incorporating several advancements to keep up with the evolving digital landscape. GA4 provides a more holistic approach to data tracking, offering improved cross-device measurement, advanced event modeling, and machine learning capabilities. Or in other terms, all that shit marketeers are into.

Enhanced Cross-Device Tracking:

One of the most significant improvements GA4 brings to the table is its ability to track user interactions across multiple devices seamlessly. In the age of smartphones, tablets, and wearable devices, users frequently switch between devices during their online journey. GA4's enhanced cross-device tracking ensures a more accurate representation of user behavior, enabling businesses to gain deeper insights into the customer journey and optimize their marketing efforts accordingly.

Advanced Event Modeling:

Events are crucial indicators of user engagement on a website. GA4 introduces advanced event modeling, which allows businesses to define and track custom events more easily. This flexibility empowers marketers and analysts to measure specific actions that matter to their business, such as video plays, button clicks, or form submissions. With event modeling, businesses can delve into granular data and identify areas for improvement to enhance user experience and conversion rates.

Machine Learning and Insights:

GA4 leverages the power of machine learning to deliver valuable insights and automated reports. With the new AI-driven insights, businesses can uncover trends, identify opportunities, and make data-driven decisions more effectively. Machine learning algorithms can automatically detect anomalies in user behavior, predict churn rates, and offer personalized recommendations. This level of automation allows marketers to focus on strategic initiatives rather than spending time on manual data analysis.

Privacy-Centric Approach:

Privacy concerns have become increasingly important in the digital world. GA4 Google Analytics addresses these concerns by providing more control over data collection and ensuring compliance with privacy regulations. It offers features like data deletion controls, consent mode, and data retention settings, empowering businesses to manage user privacy and data protection effectively.

Seamless Integration with Google Ads:

For businesses utilizing Google Ads for their marketing campaigns, GA4 offers seamless integration. It allows marketers to measure campaign performance, track conversions, and gain a comprehensive understanding of the customer journey from ad click to conversion. This integration streamlines data analysis and enables marketers to optimize their advertising efforts for maximum ROI.


GA4 Google Analytics represents a significant step forward in the world of website analytics. Its enhanced cross-device tracking, advanced event modeling, machine learning capabilities, and privacy-centric features make it a powerful tool for businesses seeking to understand and optimize their online presence. As digital landscapes continue to evolve, GA4 equips marketers and analysts with the necessary tools to unlock valuable insights and stay ahead of the competition. By leveraging GA4, businesses can make data-driven decisions, improve user experiences, and ultimately drive success in the digital realm.

If you're in need of help with your Analytics, upgrading to GA4, installing the tracking code or getting it to work with Google Tag Manager - get in touch to discuss. I offer a website support service where I can help with tasks exactly like this, whereby I can set up and help you to regularly report on your websites' traffic.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.