River Action

The core goal was to replace an outdated, homemade-feeling website with a professional, robust platform that could keep up with River Action’s campaigning work and growing profile. Together with A-Side Studio, we set out to:

• Make it much easier to launch and manage campaigns.
• Allow the team to update pages and content entirely in-house.
• Better reflect River Action’s growth, credibility and influence.
• Improve performance, stability and reliability.
• Create a more content-rich, story-led experience.
• Support more video content and rich media.
• Bring more graphics and creativity into the site design.
• Deliver a website that both looks and feels professional in day-to-day use.
  

All of this needed to sit behind a clean, modular WordPress setup that would give River Action the flexibility they need without creating technical overhead.

The new site is a custom WordPress build that stays faithful to A-Side Studio’s designs while giving River Action the flexibility they were missing before. We created a library of flexible, modular templates that allow each page to be adapted to its content while still staying visually consistent and on brand.

Graphic section dividers and video backgrounds bring a more designed, creative feel to key pages and campaigns, helping stories land with more impact. Clear, reusable call-to-action blocks make it straightforward to highlight priority actions, whether that’s signing a petition, learning about a campaign or supporting River Action in other ways.

Behind the scenes, the content structure is designed for the team’s day-to-day reality. They can now add and manage campaigns, pages and news articles in-house, without needing development support for routine content updates. The move to a purpose-built WordPress setup also improves performance and stability compared to the old site.

The result is a professional, campaign-ready website that reflects who River Action are today and gives them room to keep growing.

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