Storezar

Storezar’s existing WordPress site handled preset sales and course sign-ups, but the experience felt basic and “home made” compared to the quality of Finzar’s content. The goal of the project was to redesign the site with a stronger creative direction, positioning Storezar as a trusted destination for video editing resources, while rebuilding the e-commerce flow to be smoother and more automated.  

We set out to:

• Give the site a distinctive, playful visual identity that would resonate with designers, editors and creators.
• Rebuild the WooCommerce store to streamline the checkout and automate digital downloads and Teachable course enrolments.
• Integrate Paddle as the payment gateway to support secure, multi-currency transactions.
• Make the website easier to manage day-to-day, so the team can launch new products and content without developer involvement.

We delivered a fully redesigned WordPress and WooCommerce website for Storezar, combining a refined yet playful aesthetic with a seriously capable e-commerce engine. The interface is packed with creator-friendly touches, including custom contextual cursors, preset previews on hover, smooth scrolling and embedded video backgrounds that immediately communicate the brand’s personality.  

Under the hood, we overhauled the e-commerce setup. All transactions — from digital preset downloads to enrolments on Teachable-hosted courses — now run through a single WooCommerce checkout, powered by Paddle as the payment gateway. This integration creates a smoother, more secure and currency-flexible purchase process, while automatically triggering the right downloads and course access for each order.  

For Storezar, this means less manual work and fewer support requests; for customers, it means a fast, enjoyable buying experience that matches the quality of Finzar’s videos. The new site positions Storezar as a professional, creative brand and provides a solid foundation for future products, content and campaigns.